
One of the biggest takeaways from my conversation with Jo Blackwell was this:
Growing older isn't the problem. The stories we've been told about growing older are.
Jo is the host of the Midlife & Beyond podcast and a passionate advocate for positive ageing. We spent our conversation unpacking the subtle ways society teaches women to fear getting older, and how easy it is to absorb those messages without even realising it.
It starts young.
The jokes about "senior moments." The adverts that suddenly seem to think you're planning for decline instead of possibility. The retirement village brochures arriving on your doorstep the moment you turn 50. Before long, many of us begin telling ourselves the same story—that our best years are behind us.
Jo challenged that beautifully.
Ageing well isn't about pretending your body never changes or refusing to acknowledge that some things become harder. It's about refusing to let those changes define what's still possible.
One part of our conversation that really stayed with me was around visibility.
So many women reach midlife feeling like they've become invisible. Not just in advertising or popular culture, but in everyday life. Yet Jo made an important distinction. Visibility isn't about wanting attention or validation. It's about remaining connected to our communities, continuing to contribute, and recognising that older women have enormous wisdom, experience and value to offer.
We also spoke about something I think many women experience in midlife but don't always have words for: anger.
Not the explosive kind.
The quieter anger that comes when you begin looking back and realise how much of your life has been spent meeting expectations, putting yourself last, or following rules you never consciously chose. Midlife has a way of shining a light on those patterns, and while that can be uncomfortable, it can also be incredibly liberating.
Our conversation naturally moved into health too.
Jo shared her own experiences of feeling dismissed within the medical system and the importance of becoming an active participant in your own healthcare. We talked about asking questions, understanding your options, building muscle, prioritising protein, managing stress and making lifestyle choices that support not only a longer life, but a better one.
As someone who spent two decades working in the fitness industry, this really resonated with me. Healthy ageing isn't about chasing youth. It's about protecting your independence, your confidence and your ability to keep doing the things you love.
Perhaps my favourite part of the conversation, though, was where we landed on identity.
For so many women, midlife isn't really a crisis of ageing. It's a crisis of self.
Children become adults. Careers evolve. Hormones change. The roles we've spent years identifying with begin to fall away, leaving us asking a simple but profound question:
Who am I now?
Jo doesn't believe the answer is to reinvent yourself.
She believes it's to reclaim yourself.
To slowly rediscover what you enjoy, what matters to you, what lights you up, and who you are when you're no longer living according to everyone else's expectations.
I think that's why I loved this conversation so much.
It isn't about trying to stay young.
It's about recognising that if we're fortunate enough to keep getting older, we still have the opportunity to keep growing too.
And maybe that's the real invitation of midlife: to stop asking whether we're too old, and start asking what we're still here to do.

